A division of EFI - the Nordic subscription store - founded in 1980

In 1969, the Soviet scientist I.I. Brekhman, Ph.D. reported that the Soviet soldiers who took ginseng extract were able to run faster in a 3000 m race than soldiers who were given a placebo preparation. Dr. Brekhman was the first person to name ginseng an adaptogen and described it as a substance that helps the body to better cope with stress.

The easiest way to explain what an antioxidant is- and how it works, is to ask you to cut an apple in half. Leave one half exposed to the air in the room. After a short time you will see the cutting surface becoming brown – the oxidation process is underway.  Dip the other half of the apple in eg. lemon or orange juice and be amazed how effective vitamin C slows the oxidation process!

One word: Innovation
Not: "Lets add one more blade this year»